
Seedlip brand repositioning + ATL campaign
Concept development / art direction
Brief: Conceptualise and develop a brand repositioning for Seedlip, inspired by nature.
The ‘WE ARE NATURE’ campaign, heroes the natural botanical used in Seedlips spirits. We used a ‘match cut’ technique in our hero film to show the connection between humans and nature as well as juxtapose the damage we are doing to our environment. For the stills shoot, the split screen allowed the viewer to see the natural ‘raw’ ingredients that are used in their spirits.
Visit the link below to watch:
https://www.youtube.com/watch?v=TF7bVVsfSDQ



