Brief: Create a bespoke label that represents the partnership between Seedlip drinks & Mercedes.

The hare is the fastest land mammal in the UK, which is why we decided to use Seedlip Garden 108 as the leading SKU. The black, silver and blue colour palette reflects the Mercedes brand colours. We wanted the label to be representative but not exclusive to ‘car lovers’ and ‘F1’ fanatics, hence why we went for a subtler version of the label.

I was the design lead on this project and worked closely with my head of marketing and creative director to get our ideas across to Mercedes.